Swedes fly non-stop to SXSW

'South By,' the world's largest music festival of its kind but is also a mix of film, interactive media and conferences. 

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  Next South by Southwest conference and festival is March 9-18, 2018.

• Scandinavian Airlines has scheduled two non-stop flights between Sweden and Austin, Texas for people who want to attend the popular South by Southwest conference and festival.

• This makes the second European airline that is taking advantage of SXSW popularity and will mean an extra 1,000 people will be able to fly the sunny skies without the usual stress of connected flights or long trips.

• The festival is a mix of film, interactive media, music festivals and conferences which began in 1987 and has continued to grow in both scope and size every year. In 2017, the conference lasted for 10 days with SXSW interactive lasting for five days, music for seven days and film running concurrently for nine days.

• The next festival is March 9-18, 2018. For more info, see www.sxsw.com