The Power of Celebrity Marketing

Actress Uma Thurman and other celebs are giving Swedish jewelry designer Efva Attling some help getting her designs talked about on the US market.  

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  Swedish Jewelry Designer Efva Attling (L) and actress Uma Thurman attend the U.S. Efva Attling store launch party on October 12, 2011 in New York City. (Photo by Neilson Barnard/Getty Images for Efva Attling)

• Attling’s jewelry, already well-established in Sweden, has been launched in America, and stars like Thurman, Jennifer Aniston, and Madonna are already converts.

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  Efva Attling’s jewelry has been seen on stars like Uma Thurman (with Attling above), Madonna and Swedish footballer Zlatan Ibrahimovic. (Photo by Neilson Barnard/Getty Images for Efva Attling)

• It is a simple strategy that works: Place your stuff on a body that people are sure to look at. Attling’s group of companies turned over 92 million SEK (over $14 million) last year, and her designs are available all over the world, including China. A month or so ago, she opened a boutique on Manhattan in New York. “Not everybody goes from being a model, to a pop singer, to a TV personality the way I’ve done in my career,” Attling said in an interview on Swedish TV. She started making her own jewelry in the mid 1990's. Efva Attling is married to singer/song writer Eva Dahlgren and the two now live part-time in an apartment on New York’s Lower East Side.

• We got a first peek at Efva Attling's Manhattan store during New York's Fashion’s Night Out in September: A first for Efva Attling in NYC