World's first climate positive burger

After calculating its overall impact on the climate, Swedish burger chain Max says it will compensate for emissions by 110%. 

  • The sons of the founder, Richard and Christoffer Bergfors are running the business with operations in five countries and a $300 million revenue.
  • The world's first climate positive burger
    Known until recently as Max Hamburgers, Swedish burger chain Max Burgers is making changes to its menu as well as its name. After tedious calculations of its overall impact on the climate, Max has promised to minimize emissions by 110 percent.

  • Max Burgers has announced it is making its entire menu climate positive by tracing the greenhouse emissions of its 130 restaurants, and then compensating for them through various carbon offsetting initiatives.
  • The sons of the 50-year-old burger chain's founder Curt Bergfors are working to minimize the emissions of their 130 restaurants (currently in Sweden, Norway, Denmark, Poland and the United Arab Emirates) by compensating with various carbon offsetting initiatives: wind power, recycling frying oil, offering more vegan options with less impact on the environment and absorbing an additional 10 percent through more tree-planting initiatives. In effect, each time a Max customer takes a bite of a burger, they are reducing greenhouse gases.

  • Max Burgers was founded by Curt Bergfors and Britta Andersson in the summer of 1968 as a small family business in Gällivare, in Sweden's north. Fifty years later the small fast food restaurant in Gällivare has been joined by over 120 restaurants, which employ 5,400 worldwide. For more info, see www.maxburgers.com or www.max.se