Designing with nature

Join us for A Taste of Iceland New York this September, organized by Inspired by Iceland! On September 5 at Scandinavia House, Blue Lagoon Iceland will present a discussion about emergency design and its role during times of seismic activity, held in collaboration with Iceland Design and Architecture and DesignMarch.

Tumultuous events have greatly influenced Icelandic companies over the past decades. The economic collapse, the 2010 Eyjafjallajökull Volcano eruption, the COVID pandemic, and now seismic activity on the Reykjanes Peninsula have forced Icelanders to repeatedly adapt and adjust. Thanks to the Icelandic can-do attitude, our society has met these challenges with optimism and creative thinking at the forefront.

At Blue Lagoon, design and design thinking have been a cornerstone from the beginning. The company has applied design thinking to learn from each tumultuous event and utilized that knowledge when necessary. At the same time, Blue Lagoon has worked on defining new ways to coexist with nature.

This event aims to put the dialogue about emergency design on the agenda and share knowledge about the role design can play in uncertain times.

Host: Halla Helgadóttir, managing director of Iceland Design and Architecture

Speakers:

Sigurður Þorsteinsson, Head of Brand, Marketing, Design and Construction at Blue Lagoon.
Arnhildur Pálmadóttir, Owner of s.ap Architects and Lendager in Iceland.
Robert Kirkbride, Ph.D, Parsons School of Design on Creating Design Solutions for Natural Disasters.