SWEA at H&M Times Square

Shoppers of Swedish brands won't get more loyal than the Swedish born members of SWEA. 

  • Lisa E. Laskaridis Sarmiento, Henrik Henriksson, CFO H&M North America and Karin Boman at H&M Times Square.

  • Every shop offers their best clients some extra attention, maybe topped off with a glass of something special, but what does it take to reserve an evening in your favorite store’s special spot? You might not be able to persuade a store to close down during regular business hours for a private party, but as a loyal shopper most stores will offer you special treatment.

  • Ewa Rosander, Sandra Rimstedt, Rebecca Hedlund, Åsa Mårtensson, and Karin Boman

  • Shoppers of Swedish brands won’t get much more loyal than the Swedish born or bred members of SWEA and as the NY chapter visited H&M’s new flag ship store on Times Square they were treated as rock stars.
    Shopping in the posh VIP lounge with their own DJ, while zipping a glass of wine, later walking the Times Square runway ... suffice to say, everyone felt right at home.
    H&M CFO Henrik Henriksson and Marketing specialist and stylist Tony Everett made sure everyone was comfortable.

  • Kerstin Palma and Lisa E. Laskaridis Sarmiento.

  • Photography: SWEA NY